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    Can India’s entertainment industry call lights, camera, climate action?

    Can India’s entertainment industry call lights, camera, climate action?

    Sustainable practices could reduce the environmental impact of film production, which, among other things, uses energy, generates waste, and burns fossil fuels through transportation. Unrecycled solid and electronic waste at landfills breaks down and contributes to methane emissions, which is a more potent greenhouse gas as compared to carbon dioxide.


    Instead of focusing on every frivolous aspect, we can identify the carbon hotspots and work to reduce those. Producers are free to offset emissions in the way they like, but the industry accounting its carbon footprint is essential. Tree planting is not the solution for all environmental issues, but they provide a lot of other ecological services.

    As the entertainment industry is projected to grow in India, its resulting emissions and waste are bound to rise too. The industry should recognize and declare the issue.

    There are faces in the film industry who are vocal about environmental issues, and it would be encouraging if they speak up and have conversations about its impact as well.

    Rajesh Joshi

    Rajesh Joshi

    Chief Challenge Officer

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