Sustainable practices could reduce the environmental impact of film production, which, among other things, uses energy, generates waste, and burns fossil fuels through transportation. Unrecycled solid and electronic waste at landfills breaks down and contributes to methane emissions, which is a more potent greenhouse gas as compared to carbon dioxide.
Instead of focusing on every frivolous aspect, we can identify the carbon hotspots and work to reduce those. Producers are free to offset emissions in the way they like, but the industry accounting its carbon footprint is essential. Tree planting is not the solution for all environmental issues, but they provide a lot of other ecological services.
As the entertainment industry is projected to grow in India, its resulting emissions and waste are bound to rise too. The industry should recognize and declare the issue.
There are faces in the film industry who are vocal about environmental issues, and it would be encouraging if they speak up and have conversations about its impact as well.
The Media and Entertainment (M&E) industry has a substantial carbon footprint, comparable to, or potentially exceeding, that of the commercial airline industry. This footprint is driven by various factors, including production activities like travel, set construction, energy consumption for lighting and effects, and the rise of streaming services.
Learn MoreThe M&E industry has the influence and momentum to reach its sustainability goals and turn them into a driver for success. As an industry that touches both the emotional and practical aspects of our lives, media & entertainment (M&E) has a significant role to play in building and sustaining the net-zero economy. It has two primary responsibilities; like other industries, it must quickly reduce and, ultimately, eliminate its carbon footprint. But its particular role in society also means it enjoys a unique opportunity to influence viewers, readers and consumers to adopt sustainable behaviors.
Learn MoreLocalised productions that lead to reduced carbon footprint as compared to traditional large-scale centralised productions as it leverages technological innovations through virtual collaboration tools.
Learn MoreWhile the main focus is on the movies that will bring home the most awards for artistic and technical merit, behind the curtains a growing movement within the film industry is vying for a different kind of impact: reducing filmmaking’s carbon and waste footprint.
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